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Given the growth potential of the business coaching category, one of the questions most asked of an ActionCOACH is the difference between coaching and consulting.
“The best way to describe the distinctions between a coach and consultant is that a consultant will provide a solution for the client, while a coach will ask the right questions so that clients can discover or find the solution for themselves,” ActionCOACH Master Licensee for New Zealand Alan Edelmann said.
An Interactive Process
“Coaching presumes owners have the answers. It is a more interactive process that builds from the bottom-up, rather than a consultant model that operates from
“The consultant typically presents a series of solutions,” she said.
“Coaches help guide owners to find results through their own thinking processes and problem-solving skills. This allows clients to ‘own’ results because their actions are ultimately guided by their individual way of
reasoning and ability to get the right things done.”
In the ActionCOACH model, the primary focus on “Time, Team and Money” exists because over the years, it has found those factors are the main issues the majority of business owners want to improve.
“My mission is to help my clients find their own answers to leverage each of those areas based on our system,” Jacobs said.
“Sometimes, a consultant will actually do the work, or work on a specific project in an effort to enhance a business. The role of the coach is really to challenge an owner to change the business themselves.”
Alan put it another way.
“I read somewhere once that a consultant will explain why one car is better than another, will teach you how to drive the car, and might even drive the car for you,” he said.
“A coach on the other hand will show you why a car is important, help you discover why you have trouble driving it and sit in the passenger’s seat next to you while you drive.”
10 Tips For Writing A Profit Producing Ad1. You can get ad copy ideas by studying similar
product’s advertising material. Collect their sales
letters, classified ads, web ads, e-mail ads, etc.
2. Know exactly what you want your ad copy to
accomplish. It could be to qualify prospects, make
sales, generate leads, attract web traffic, etc.
3. Make a complete list of your product’s benefits
and features. Begin your ad with the most important
benefit either in your headline or first sentence.
4. Make your ad benefits as specific as possible.
Include exact numbers, percentages, times, colors,
smells, sounds, descriptive adjectives, etc.
5. List all the ways your product is different from
your competition’s. Include all the differences in
your ad copy that are better than their product.
6. Use graphics, pictures and drawings of people
actually using your product to solve their problem.
Include a picture that also shows the results.
7. Make a list of your target audience. Write down
what reasons would attract them to purchase your
product. Include those reasons in your ad copy.
8. Include any proven facts in your ad copy. They
could be customer surveys, scientific tests, product
reviews, etc.
9. Tell your audience what kind of support they’ll
get after they buy. It could be free consulting, tech
support, free servicing, etc.
10. Ask people at the end of your copy why they
decided not to buy. This will give you new ideas on
how to produce a more profitable ad copy.
ActionCOACH Business Coaches have consistently delivered fantastic results for their clients and have often doubled, tripled, quadrupled and sometimes more the turn over of their clients businesses.
Visit our website now for a FREE Business Health check—discover now on how YOU can survive the tough economic conditions of New Zealand.
