The bulk of the plan needs to be completed in 5 to 7 minutes. All parts of the plan will be in a single sentence except point 4 which will need to be fleshed out at a later date.
Here are the questions! – (remember answer in one sentence only!)
1) The purpose of your marketing.
2) What is the competitive advantage of your business?
3) Who is your target market/audience?
4) What are the marketing strategies that you’ll use? E.g. Radio, newspaper, customer service training, PR, add on sales training, etc.
5) What’s your niche?
6) What’s your identity – who you really are?
7) Your marketing budget as a percentage of your total budget.
Source: Jay Conrad Levinson – Author of ‘The Guerrilla Marketing Revolution’.
Success is different for all of us… how we measure it, the strategies and actions we have to take to achieve it; it’s all different. Often we have a GREAT PLAN, but we never quite get to complete it. Usually when that happens, we revisit the PLAN when in fact we should be revisiting the barriers that prevented us from taking the actions we should have to successfully EXECUTE the plan.
The team from ActionCOACH invite you to join them on 19 September, 2009 to create your own personal 90 Day Plan:
See where your untapped potential is for you AND your business: Set your goals for the next 90 Days and identify the strategies you are going to put into place to achieve them.
Learn where you should focus your resources to get the greatest results for your business AND your personal life.
ActionCOACH is pleased to invite you to this workshop, designed to help you and your business grow
Special guest on this great day is Jason Barrell. Jason played rugby in the NPC and Super 12 before a freak accident on the field resulted in a broken neck and 6 months in traction. When recovered, he joined the Police Force but a brain tumour was discovered, which lead to 9 hours of surgery and required him to re-learn everything, from walking to feeding himself. This inspiring speaker will tell you a story that is unforgettable and a story that will get you focused on what you need to do in your life and business to get the best out of it!
Remember to register early for this unique 90 Day Planning Workshop.
Fill in the registration form NOW and fax it back to us on (04) 566 1053, or call the registration team on (04) 566 1043 before Friday the 11th of September 2009.
Please note that seats are strictly limited!
90 Day Planning, 16th September 2009, West Plaza Hotel, Wakefield St. Wellington 8:30am to 3:00pm
Gaylene Hughes was honored and awarded the Coaches Choice NetworkingCOACH at the global conference in Sydney, Australia.
ActionCOACH Business Coach Gaylene Hughes
Sydney, Australia, August 08, 2009 –(PR.com)– ActionCOACH, the world’s number one business coaching firm, recently held its Global Conference in Sydney, Australia. The company’s founder and CEO Brad Sugars welcomed more than 200 coaches from all over the world, including France, UK, Ireland, USA, Canada, Mexico, Portugal, New Zealand, Indonesia and Malaysia.
The conference culminated with a black tie dinner and awards ceremony to honor the “best of best” in the coaching community.
At the awards dinner, several Business Coaches were named finalists for the Coaches Choice NetworkingCOACH. Finalists and winners of Coaches Choice awards are nominated by other Business Coaches.
Sugars announced the finalists and talked about each Business Coach’s contributions to the company and its clients. In the end, Gaylene Hughes was named the winner of the Coaches Choice NetworkingCOACH award.
“I’m honored to announce Gaylene as the winner of this award,” Sugars said. “She really has shown great results in her firm and has all all qualities an ActionCOACH should have.”
Hughes was awarded the Coaches Choice NetworkingCOACH award earlier this year in February, at the Asia Pacific Conference held in Queensland, Australia.
ActionCOACH is the world’s number one business coaching and executive coaching franchise, with more than 1,000 offices in 26 countries. To learn more, go to actioncoachbusinesscoaching.co.nz
Call us today to book your Complimentary Coaching Session-
Will Fulton Honored at ActionCOACH’s 2009 Global Conference
Will Fulton was honored and awarded the Coaches’ Choice AbundanceCOACH at the global conference in Sydney, Australia.
Sydney, Australia, August 08, 2009 –(PR.com)– ActionCOACH, the number one business and executive coaching firm in the world, recently hosted its Global Conference at the Sheraton on the Park in Sydney, Australia, which is situated across from Hyde Park, the tree-lined oasis in the heart of Sydney.
The conference culminated with a black tie dinner and awards ceremony to honor the “best of best” in the coaching community. There was a set of awards called the Coaches’ Choice awards, in which the finalists and winners are nominated by their Business Coach peers.
At the awards dinner, several Business Coaches were named finalists for the coveted AbundanceCOACH award.
ActionCOACH’s founder and CEO Brad Sugars announced the finalists and talked about each Business Coach’s contributions to the company and its clients. But in the end, Fulton was named the winner of the Coaches Choice AbundanceCOACH award.
“I’m honored to announce Will as the winner of this award,” Sugars said. “He has shown outstanding results and demonstrated all qualities an ActionCOACH should display.”
Fulton expressed his gratitude at this recognition.
ActionCOACH is the world’s number one business coaching and executive coaching firm, with more than 1,000 offices in 26 countries. To learn more, go to www.actioncoachbusinesscoaching.co.nz
Call us today to book a Complimentary Coaching Session- 0800-228-466
The awards ceremony at the end of the conference recognized a number of top coaches in the ActionCOACH system. For the company’s Coaches’ Choice awards, the finalists and winners are nominated by fellow Business Coaches in various categories.
There were several finalists for the Coaches’ Choice TeamCOACH award, but Bruce Wilson was declared the winner.
“I’m very pleased to give Bruce this honor. He has put forth a lot of hard work and effort, and is succeeding greatly,” Sugars said.
Wilson was proud to be recognized by his peers and receive the Coaches’ Choice TeamCOACH award.
He was recognized last year at the Global Conference, as well – he won the Hall of Fame award.
ActionCOACH is the world’s number one business coaching firm with more than 1,000 offices in 26 countries.
Visit our ActionCOACH New Zealand website- www.actioncoachbusinesscoaching.co.nz
Call us today to book your complimentary coaching session valued at $395.00- Yours to take advantage- FREE Today!
Discover the benefits of having a business coach/ business mentor in you business by calling 0800 228 466 today!
Every champion athlete has a coach…Do You?
Call us now at 0800 228 466 for a FREE, No Obligation Business Health Check or complete the Health Check on our website- www.actioncoachbusinesscoaching.co.nz
ActionCOACH Business Coaching New Zealand is the biggest and the World’s No.1 Business Coaching Firm.
Do you know someone who can be a GREAT Business Coach- refer them to us and get yourself a FREE Book
by Brad Sugars valued at $34.95
Call us now to get your FREE copy of “Cash, Customers and Ads that Sell”
Do you post to message boards, e-mail discussion
lists, classified ads sites, FFA sites or newsgroups?
People will usually read the subject line before they
read your ad or message, so it’s important they get
noticed. Below are ten simple, but powerful tips to
get your ads or messages noticed.
1. Use extra white space creatively in your subject
line. You can add extra blank spaces between your
words or letters.
2. Combine capital letters with lower case letters.
Use all capital letters in every other word or use a
capital letter between every other lower case letter.
3. Add text symbols in your subject line. You could
use them between words and letters. Start and end
your subject with a text symbol. ( *, $, >,{,] )
4. Begin your subject line with the word “STOP!”.
People have been trained their whole life to stop
what they are doing when they see that word.
5. Ask people a question in your subject line. We
all went to school and were repetitively branded to
answer questions.
6. Use the word “FREE” in your subject line. Your
offer should be attractive to your target audience.
It could be free information, software, trials, etc.
7. Begin your subject line with an “online smile :)”.
People use smiles offline to gain people’s attention
and to win their trust, why not use them online too.
8. Don’t use unbelievable claims in your subject line.
People have or know some who has been ripped
off and trained themselves to ignore those claims.
9. Don’t use all capital letters in your subject line.
It is hard to read, looks unprofessional, and on the
internet it’s considered a symbol for shouting.
10.Test different subject lines to see which ones
draws the most traffic to your web site. Also, read
the FAQ before posting a message or ad anywhere.
**10 Ways Articles from PlugInProfit**
______________________________________________
Russel Clark of Renovations, shares how Marti Amos from ActionCOACH has helped him systemize his business and take it to the next level .
1. You’ve got to qualify the decision makers quickly and simply… I’m sure you’ve had the experience of running through your whole sales pitch only to hear, “I’ll have to ask my partner about this…”
Put a system in place to make sure you’re only ever selling to decision makers… and most importantly STOP wasting your time… it’s valuable.
2. Learn how to contact those so called ‘hard to reach’ decision makers… They’re only hard to reach because you haven’t found a way in yet… Of course, timing has a lot to do with it but your marketing is your foot in the door, and it’s then, that your sales skills are put to the test…
Strategically the fastest way to contact a ‘hard to reach’ decision maker is to send them a marketing piece about yourself and your business that has a little yellow post-it note attached with this message, “Thought you should read this… CK.” By the time they’ve thought about who sent it to them they’ve read your letter.
Or, send them a letter that promises you’ll give them a call, and then when you speak with their secretary you can say that you promised to call them personally…
Speak with the right person, find out why they buy, and help them do it NOW…
3. How to create literally hundreds or new and qualified leads each and every month … Stop wasting your time working hard and chasing blind leads and get your marketing working for you and have your leads call you. That way you’re only dealing with people who ‘want’ to work with you … I know in our franchise this is vital …
4. Price is Never a Concern… Unless YOU believe it is first… The only sales people I’ve ever met who get heaps of price concerns are the ones who focus on it themselves… Get over it; make your customers focus on value and service instead…
Ask your prospects questions that focus on service, value and their needs, never price…
5. Ask more questions… The key to selling is having your customers sold before you ask them to buy. And, the best way to do that is to have them sell themselves by answering your questions…
6. Listen and give positive strokes… After every question listen well, don’t jump in and make your point, just stay quiet, nod your head and agree, then ask another question…
Put bluntly, you don’t have to make your point every few minutes, just let them speak for a half hour or so and then bring everything they’ve said together to make your sales argument… Remember, it’s things they’ve said that makes your sales pitch to them…
7. Never ask for the sale… Assume that they want to buy and just confirm details of the sale, like their address, the color, etc. Too often people just forget to assume the sale, our franchise is built on the fact that people want to buy …
Special guest on this great day is Jason Barrell. Jason played rugby in the NPC and Super 12 before a freak accident on the field resulted in a broken neck and 6 months in traction. When recovered, he joined the Police Force but a brain tumour was discovered, which lead to 9 hours of surgery and required him to re-learn everything, from walking to feeding himself. This inspiring speaker will tell you a story that is unforgettable and a story that will get you focused on what you need to do in your life and business to get the best out of it!
