The 5 to 7 Minute Marketing Plan

Instructions

The bulk of the plan needs to be completed in 5 to 7 minutes.  All parts of the plan will be in a single sentence except point 4 which will need to be fleshed out at a later date.

Here are the questions! – (remember answer in one sentence only!)

1)     The purpose of your marketing.

2)     What is the competitive advantage of your business?

3)     Who is your target market/audience?

4)     What are the marketing strategies that you’ll use? E.g. Radio, newspaper, customer service training, PR, add on sales training, etc.

5)     What’s your niche?

6)     What’s your identity – who you really are?

7)     Your marketing budget as a percentage of your total budget.

Source: Jay Conrad Levinson – Author of ‘The Guerrilla Marketing Revolution’.

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