The 5 to 7 Minute Marketing Plan
Instructions
The bulk of the plan needs to be completed in 5 to 7 minutes. All parts of the plan will be in a single sentence except point 4 which will need to be fleshed out at a later date.
Here are the questions! – (remember answer in one sentence only!)
1) The purpose of your marketing.
2) What is the competitive advantage of your business?
3) Who is your target market/audience?
4) What are the marketing strategies that you’ll use? E.g. Radio, newspaper, customer service training, PR, add on sales training, etc.
5) What’s your niche?
6) What’s your identity – who you really are?
7) Your marketing budget as a percentage of your total budget.
Source: Jay Conrad Levinson – Author of ‘The Guerrilla Marketing Revolution’.
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Create YOUR Roadmap to
Success!
Your Personal Invitation
from ActionCOACH.
Success is different for all of us… how we measure it, the strategies and actions we have to take to achieve it; it’s all different. Often we have a GREAT PLAN, but we never quite get to complete it. Usually when that happens, we revisit the PLAN when in fact we should be revisiting the barriers that prevented us from taking the actions we should have to successfully EXECUTE the plan.
The team from ActionCOACH invite you to join them on 19 September, 2009 to create your own personal 90 Day Plan:
- See where your untapped potential is for you AND your business: Set your goals for the next 90 Days and identify the strategies you are going to put into place to achieve them.
- Learn where you should focus your resources to get the greatest results for your business AND your personal life.
ActionCOACH is pleased to invite you to this workshop, designed to help you and your business grow
Special guest on this great day is Jason Barrell. Jason played rugby in the NPC and Super 12 before a freak accident on the field resulted in a broken neck and 6 months in traction. When recovered, he joined the Police Force but a brain tumour was discovered, which lead to 9 hours of surgery and required him to re-learn everything, from walking to feeding himself. This inspiring speaker will tell you a story that is unforgettable and a story that will get you focused on what you need to do in your life and business to get the best out of it!
Remember to register early for this unique 90 Day Planning Workshop.
Fill in the registration form NOW and fax it back to us on (04) 566 1053, or call the registration team on (04) 566 1043 before Friday the 11th of September 2009.
Please note that seats are strictly limited!
90 Day Planning, 16th September 2009, West Plaza Hotel, Wakefield St. Wellington 8:30am to 3:00pm
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Robert McTague was honored and awarded the Coaches’ Choice BrandCOACH at the global conference in Sydney, Australia.
Sydney, Australia, August 08, 2009 –(PR.com)– Robert McTague was awarded the Coaches’ Choice BrandCOACH at this year’s ActionCOACH Global Conference held in Sydney, Australia.
ActionCOACH’s founder and CEO Brad Sugars welcomed more than 200 coaches from all over the world, including France, UK, Ireland, USA, Canada, Mexico, Portugal, New Zealand, Indonesia and Malaysia.
At the end of the conference, ActionCOACH held a black tie dinner and awards ceremony to honor the “best of best” in the coaching community. Some of these awards were Coaches Choice awards, where the finalists and winners were nominated by fellow Business Coaches.
There were several finalists, but McTague took home the BrandCOACH award.
“McTague has accumulated several awards and honors from ActionCOACH over the years,” Sugars said. “I am proud to award him with the Coaches’ Choice BrandCOACH award.”
McTague’s awards include Rookie of the Year in 2001, Action Man award in 2004, New Zealand Education Foundation Supreme award in 2006, and the Coaches’ Choice BrandCOACH award in 2008. In addition, he is an inducted member of the ActionCOACH President’s Club.
ActionCOACH is the world’s number one business coaching and executive coaching franchise, with more than 1,000 offices in 26 countries. To learn more, go to actioncoachbusinesscoaching.co.nz
Call us today to book your Complimentary Coaching Session- Call 0800-228-466.
You and your business are eligible to receive a complimentary coaching session valued at $375.00 from the world’s # 1 business coaching firm – ActionCOACH. All you have to do is complete the Business Health Check.
Additionally, if you refer a friend, you may be eligible for a month of free coaching. (*Conditions Apply). Whether you are looking for ways to grow the profit in your company or methods to attract high performing team members – we can help! Whatever your goals are – ActionCOACH can help. We have helped more than 100,000 business owners just like you throughout the world.
This is your chance to get help from the leader in business coaching for FREE!
Offer Valid from 1st August 2009 to 31st December 2009- Conditions apply.
CLICK HERE to get your FREE Business Coaching Session.
My experience stems from buying and selling franchises. I believe in franchising as a wealth creation tool but be sure you don’t become a victim.
If you want to build an international franchise or are simply looking at acquiring a franchise to increase your wealth – always look if you can tick the following check boxes.
My 7 learnings as a successful franchisee (and in order of merit):
- Buy the top franchise model in the industry i.e. if Pizza franchise – buy top franchise in the country (the criteria being, 3 -5 years of being number one)
- If passionate founders are present – big YES
- Strict code of conduct and high operational standards – is there consistency in customer experience throughout the group?
- Are franchisees considered as customers? Or is the franchisor looking at a franchisee as a glorified employee – don’t be shy – ask the franchisees.
- Are more than the 20% making money (real good money) – otherwise it’s an average franchise – Be very sure you have the capability of being a superstar! Happy customers and profitable franchisees –these are signs indicating the franchisor has his finger on the pulse! Unhappy franchisees and clients is a definite red signal.
- Buy in before the big growth is realized – i.e. see the potential for the group and buy in before everyone wants in. No different from the stock market…
- Is the franchisor operationally focused or customer-centric? If operationally focused – GET OUT!
Build or buy a franchise with the above in mind and rest assured -you will have a winner!
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How many times have you played the “Whatever Happened to …” game. Wondering why a certain customer who used to buy what you have to sell doesn’t buy anymore?
Is there a reason? Or group of reasons? Has anyone ever done a study on this?
Though the years, I’ve accumulated a group of reports from different sources ranging from different sources ranging from U.S News & World Report, the Harvard Business Review, and several trade magazines to half a dozen motivational and “secrets of successful selling” articles. But (and here’s the amazing fact) they all have the same statistics.
Now whether this is one person copying what someone else has written or said or simply perpetuating a myth I’m not sure.
What we are sure of is that the statistics make sense because they worked in our business (and seeing them gave us a reason to develop a new customer-oriented marketing plan) and in other businesses as well.
Here are the numbers as repeated in books, columns, and from the mouths of let-me-tell-you-how-to-succeed speakers:
Why Customers Leave …
· 14% leave because their complaints were not solved
· 9% leave because of the competition
· 9% leave because they moved someplace else
· 68% leave for … no special reason or what we call perceived indifference …
In other words: Seven out of ten customers who used to buy from you left for … no special reason … I don’t believe that … I think there was a reason … Or a series of reasons:
I think they left because you never told them you cared…
I think they left because you never told them they were important
I think they left because you never said “Thank you” and “Please come back and shop with us again …”
Many times I have found that owners and operators are so busy minding the business they forget to mind the Customers, and in the immortal words of super salesman “Red” Motley, “Nothing happens until a sale is made”…
How many times have you walked in to the store and found no one to give you any help or assistance?
I heard the story of writer Ken Erdman tells of the time he and his wife were shopping in a Philadelphia department store … His wife found an item and brought it to the counter – but no one was there. And no one to be seen … And so Ken simply stood in the middle of the room and yelled at the top of his voice “Help! Help!” Suddenly security people appeared from everywhere demanding to know the problem…
“There’s no problem,” said Ken. “We just want someone to help us.”
The Japanese handle that by having People stationed on either side of the door when you walk into their shops … They bow and say O-kyaka-san, which roughly translated means, “You are a visitor to my home.”
Do I feel that way when I walk into your business? Is one cashier talking to another … Or a friend on the phone … Or busy fixing stock … Or … are they so busy minding the business, they forgot to mind the customer …
A retailer friend proudly showed us his new computers … He could tell us how many pairs of pink socks were sold on any given day at any given hour … His carry-home briefcase was filled with voluminous printout sheets that he read with the same interest and the newest novel by John Grisham … He would pencil in notes on the margin, make references for future buying patterns, and the store as an office away from his office at home …
His once-successful business went bankrupt …
He was so busy minding the business, he forgot to mind the Customer …
Now nothing is wrong with cleaning stock, taking inventory, and buying computers … It is to be practiced devoutly, to be admired, and encouraged. But not at the expense of the Customer … Businesses often tend to build fences to hide behind …
We did a series of seminars for banks at annual state meetings across the country. We asked each of them, “How many made more than ten officer calls last month?” (“Officer calls” mean the bank officers had to leave the bank and personally make a call on a Customer and potential Customers throughout the community.) Few raised their hand. Yes, it was written down for them to do … Yes, they knew it was important … But there were papers to read and sign and employees to watch and criticize and . . . well, there just wasn’t enough time …
We remind them to “take the time,” or the competing bank would be out asking a simple question to the Customer: “When was the last time you saw your banker?”
They were so busy minding the business, they forgot to mind the Customer …
And what of the phone call to a business questioning a bill … And the answer, “Sorry, our computer handles that.”
Really? What’s his (or her) name? Can I talk to him? If the computer is going to take care of the business, does that mean it takes care of the customer as well? Shall we set up your business like a vending machine cafeteria? Customers come in, look for the selection they want, dial their credit card number alongside the tiny window opening, and click . . . it opens for them to take what they want …
And those of you that rave about the tremendous success of home shopping on TV, consider this fact: The total sales (while impressive) make up less than 3 percent of the total retail in the United States …
· People are lonely … They want someone to talk to …
· People are critical … They want to kick the tires and touch the fabric …
· People are social … They want to “get out of the house” and go somewhere . . . the local mall or business is fine …
And so the next time the desk piles up with figures to beat and merchandise to buy and salespeople to hire, make sure it does not take up the greater part of your day … That belongs to the Customer outside your door roaming around looking for help in buying an item …
Take care of your Customer. If you do, you will have a business to take care of …
***article from bradsugars.com***
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