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The 5 to 7 Minute Marketing Plan

Instructions

The bulk of the plan needs to be completed in 5 to 7 minutes.  All parts of the plan will be in a single sentence except point 4 which will need to be fleshed out at a later date.

Here are the questions! – (remember answer in one sentence only!)

1)     The purpose of your marketing.

2)     What is the competitive advantage of your business?

3)     Who is your target market/audience?

4)     What are the marketing strategies that you’ll use? E.g. Radio, newspaper, customer service training, PR, add on sales training, etc.

5)     What’s your niche?

6)     What’s your identity – who you really are?

7)     Your marketing budget as a percentage of your total budget.

Source: Jay Conrad Levinson – Author of ‘The Guerrilla Marketing Revolution’.

For more Business Tips- please visit our website… www.actioncoachbusinesscoaching.co.nz

We are ActionCOACH Business Coaching New Zealand. We are the biggest and the World’s No. 1 Business Coaching Firm.

or Call us Free today to book yourself and your business a COMPLIMENTARY BUSINESS COACHING SESSION. Dial 0800-228 – 466 today!

Are you participating in an EXPO? Here are some important and vital tips to make the most of your investment…it’s a heafty activity any way so learn this up…

25 Expo Do’s and Don’ts

1.  Don’t:

Pass up the chance to visit other industry events before you exhibit for the first time.  Make note of what exhibitors worked for you and what turned you off.  What did you find to be effective?  Can you incorporate those items into your own exhibit?

2.  Do:

Make a list of goals and objectives for the show.  This list should be very specific.  Do you want to generate $X in new sales, start a certain number of new business relationships, or spread the word about a new service offering you’re introducing to the market?

3.  Don’t:

Get sidetracked by what everyone else is doing – or by what people tell you  ‘have’ to do at a tradeshow.  You’re at the show to reinforce your expert identity and achieve your goals and objectives.  Anything else is off-target.

5.  Do:

Be open to creative and new ways of presenting your services. Tradeshow attendees see hundreds of exhibits in the course of one day.  You need to be unique and engaging for your display to be memorable.

6.  Don’t:

Be afraid to be enthusiastic about your services.  If you’re genuinely jazzed up about what you do, attendees will sense that.  Enthusiasm is contagious — and more importantly, it sells!

7.  Do:

Learn the 80/20 rule and take it to heart.  The best exhibitors are those who listen 80% of the time and talk 20%.  Focusing on attendees’ wants and needs is a surefire route to success.

8. Don’t:

“Throw Up” on attendees.  This very common practice occurs when nervous exhibitors can’t stop talking, and keep up a constant barrage of facts, figures, and sales spiel.  Attendees are quickly turned off by this, and your chance to form a profitable new business relationship walks away.

9. Do:

Remember you’re on display.  What you’re selling at a tradeshow is, primarily, first impressions. Be professional, well-dressed, and mannerly at all times.  You never know who’s watching.

10. Don’t:

Eat, drink, or chat on your cell phone on the show floor. When you need refreshment or a break, leave your exhibit booth.  Remember, the eyes of the public are on you at all times, so you’ll want to conduct yourself well.

11. Do:

Be realistic.  Tradeshows are long events.  You’re on the floor for anywhere from ten to twelve hours at a go, often several days in a row.  This is a lot for any one person to do on their own, and most Nichepreneuers are solo operations.  Ask for help.  Recruit friends to work the show with you.  If nothing else, they can spell you while you grab a quick bite to eat.

12. Don’t:

Forget!  If you have friends help you at the tradeshow, it behooves you to provide them with some training.  Make sure they understand what your services are, how you’re different from your peers, and what the marketing message is.  Also, have a plan in place to cover what they should do when they run into a question they don’t know the answer to.

13. Do:

Ask qualifying questions.  You want to know who you’re talking to, who they work for, and in what capacity.  This will help you determine if the attendee is a prospective customer or not.

14. Don’t:

Be afraid to encourage people to move along if they’re not interested in your services.  Some of the people who attend tradeshows are ‘tire-kickers’ — they like to discuss everything, but buy nothing.  You don’t want to waste your time with them.

15. Do:

Take notes.  Take time before the show to create a lead-card system, in which you’ll record pertinent information to facilitate post-show follow-up.

16. Don’t:

Depend on your memory — no matter how good you are, a few words scrawled on the back of a business card won’t be enough after the show’s over and you’ve met with literally hundreds of people.

17. Do:

Be polite and nice to everyone.  The junior executive today can be a senior executive tomorrow.

18. Don’t:

Forget to read the Exhibitor’s Service manual.  This is the thick packet of materials you received when you registered for the show.  Inside, you’ll find everything you need to know about exhibiting at that particular show — and discover important deadlines for ordering services.  Don’t miss those deadlines or you’ll pay more for everything!

19. Do:

Reach out to the media.  Have a press kit available in the media room. Be open to interviews — reporters and freelancers often walk the floor looking for stories. If you have something truly newsworthy to announce, schedule a press conference at the show.

20. Don’t:

Forget to advertise your tradeshow participation.  Make sure your target audience knows they can see you at the show, where you’ll be, and what they can expect when they visit you.

21. Do:

Follow Up!  The most important part of any tradeshow takes place after you leave the building.  You see that big pile of leads you’ve gathered? Send them all thank you notes for coming to see you — and follow up with them the most promising prospects quickly.  You’ll be glad you did.

ActionCOACH Business Coaching at the Bizzone Expo

22. Don’t:

Hesitate to include hands-on, interactive demonstrations into your exhibit whenever possible.  People love to participate.  They love to try new things.  Most of all, they love to have fun.  If you can integrate fun into your exhibit, you’ll have more attendees than you know what to do with.

23. Do:

Use giveaway items that enhance your expert identity.  You want items that your attendees will use regularly and reinforce their impression of you as the expert.

24. Don’t:

Get caught up in trendy giveaway items pushed by promotional salespeople.  You want to stand out from the crowd, not merge with it.

25. Do:

Give your tradeshow participation a fair chance to work.  Results may not be immediate.  Rome wasn’t built in a day.  But the business relationships you start at tradeshows today can steadily blossom into profitable partnerships tomorrow.

….Do you want more information…tips, systems, strategies….

… at ActionCOACH Business Coaching New Zealand, we will help you develop systems like this…practical and easy to implement to get the results that will directly affect the turn-over of your business.

Give us a call now and book yourself and your business a COMPLIMENTARY COACHING SESSION…yours for FREE TODAY! (valued at $375.00)

Call 0800- 228-466 or visit our website- www.actioncoachbusinesscoaching.co.nz

This event is presented to you by ActionCOACH Business Coaching New Zealand

Do You Want MORE SALES?

• Uncovering your customers needs and desire.
• Conversion techniques, rapport building skills and communication techniques
• How to position yourself so your customers are pleading to do business with you
• How to set up the sale from the first contact and have your customers sell themselves
• How to overcome and smash through your customers objections

Breakthrough #2

Re-invigorate your sales force!

Almost every professional on the face of this earth needs to continuously update their skills…whether you’re a doctor, architect, lawyer, web developer or business owner, you should constantly be learning new skills and refining them.

So, why would your sales team be any different? Selling is a skill, a skill that can be learnt or acquired. For the most part, a person who is taught how to sell and the ‘science’ behind the buyer’s mentality, will achieve a better sales record than a person who acquires the skills of selling and adopts a hit and miss approach to the sales technique.

Click Here to Register.

What Other Business Owners Are Saying After Attending The Sales Success

Seminar…

Create YOUR Roadmap to

Success!

Your Personal Invitation

from ActionCOACH.

Success is different for all of us… how we measure it, the strategies and actions we have to take to achieve it; it’s all different. Often we have a GREAT PLAN, but we never quite get to complete it. Usually when that happens, we revisit the PLAN when in fact we should be revisiting the barriers that prevented us from taking the actions we should have to successfully EXECUTE the plan.

The team from ActionCOACH invite you to join them on 19 September, 2009 to create your own personal 90 Day Plan:

• See where your untapped potential is for you AND your business: Set your goals for the next 90 Days and identify the strategies you are going to put into place to achieve them.

• Learn where you should focus your resources to get the greatest results for your business AND your personal life.

ActionCOACH is pleased to invite you to this workshop, designed to help you and your business grow

Special guest on this great day is Jason Barrell. Jason played rugby in the NPC and Super 12 before a freak accident on the field resulted in a broken neck and 6 months in traction. When recovered, he joined the Police Force but a brain tumour was discovered, which lead to 9 hours of surgery and required him to re-learn everything, from walking to feeding himself. This inspiring speaker will tell you a story that is unforgettable and a story that will get you focused on what you need to do in your life and business to get the best out of it!

Remember to register early for this unique 90 Day Planning Workshop.

Fill in the registration form NOW and fax it back to us on (04) 566 1053, or call the registration team on (04) 566 1043 before Friday the 11th of September 2009.

Please note that seats are strictly limited!

90 Day Planning, 16th September 2009, West Plaza Hotel, Wakefield St. Wellington 8:30am to 3:00pm

Download your registration form now- Click Here!

or Click here to register online

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Click here for a FREE Business Health Check- Get your Free Report now!

SALES … the 7 most important facts every salesperson, including you, must know …

(Original article by Brad Sugars- www.bradsugars.com)

1. You’ve got to qualify the decision makers quickly and simply… I’m sure you’ve had the experience of running through your whole sales pitch only to hear, “I’ll have to ask my partner about this…”

Put a system in place to make sure you’re only ever selling to decision makers… and most importantly STOP wasting your time… it’s valuable.

2. Learn how to contact those so called ‘hard to reach’ decision makers… They’re only hard to reach because you haven’t found a way in yet…  Of course, timing has a lot to do with it but your marketing is your foot in the door, and it’s then, that your sales skills are put to the test…

Strategically the fastest way to contact a ‘hard to reach’ decision maker is to send them a marketing piece about yourself and your business that has a little yellow post-it note attached with this message, “Thought you should read this… CK.” By the time they’ve thought about who sent it to them they’ve read your letter.

Or, send them a letter that promises you’ll give them a call, and then when you speak with their secretary you can say that you promised to call them personally…

     Speak with the right person, find out why they buy, and help them do it NOW…

3. How to create literally hundreds or new and qualified leads each and every month … Stop wasting your time working hard and chasing blind leads and get your marketing working for you and have your leads call you.  That way you’re only dealing with people who ‘want’ to work with you … I know in our franchise this is vital …

4. Price is Never a Concern… Unless YOU believe it is first… The only sales people I’ve ever met who get heaps of price concerns are the ones who focus on it themselves… Get over it; make your customers focus on value and service instead…

     Ask your prospects questions that focus on service, value and their needs, never price…

5. Ask more questions… The key to selling is having your customers sold before you ask them to buy.  And, the best way to do that is to have them sell themselves by answering your questions…

6. Listen and give positive strokes… After every question listen well, don’t jump in and make your point, just stay quiet, nod your head and agree, then ask another question…

Put bluntly, you don’t have to make your point every few minutes, just let them speak for a half hour or so and then bring everything they’ve said together to make your sales argument…  Remember, it’s things they’ve said that makes your sales pitch to them…

7. Never ask for the sale… Assume that they want to buy and just confirm details of the sale, like their address, the color, etc.  Too often people just forget to assume the sale, our franchise is built on the fact that people want to buy …

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Complete a FREE Business Health Check now to find out!

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