“How I made $127,638.04 from one direct-mail campaign using simple proven advertising principles that anyone can learn…”
In an exclusive one-time-only workshop, Marti Amos, NZ’s #1 Ranked Business Coach (Jan 2009) will share with you the secrets behind creating money making advertising that will dirve a herd of customers to your doors within the next 90 days…
In This No Holds Barred Workshop You’ll Discover…
1. The 7 biggest mistakes that most business owners are guilty of in their advertising…and what to do about them!
2. 5 quick and dirty ways to create a powerful headline…that works!
3. 11 ways to create red-hot urgency in your readers mind that will get them to take immediate action to your offer…
4. The7 critical thingsyou must have in your ad to make it work…
5. How to completely dominate your competitors in the Yellow Pages and have your phone ringing 24/7
6. The big secrets behind testing and measuring that can double or tripleyour profits from a single ad…
7. How to increase the effectiveness of your website without one additional visitor…
Check Out What Past Attendees Have To Say After Attending The StreetSmart Advertising Workshop…
“From our 2008 Yellow Pages ad we managed to book 27 jobs which generated $13,139. We tested four different headlines for our 2009 ad and also changed the wording to make it more benefit oriented and customer focused.
In 2009 we have booked 334 jobs which has generated $183,203 in revenue. That’s a massive 1,294% increase in the revenue generated from our ad.”
Regan Frost, Regency Plumbing
“From just 2 ads we have placed in the local Eastern Courier for $650 we have gained 71 enquiries which have generated $22,950. Things are moving – many thanks for all the help and guidance. We realise that there was no way that we would have ‘achieved’ from the start without having engaged your help and input.”
Bernie and Lynne Matthews, Evi-Dent Denture Clinic
Plus, when you register before Friday 21st August (Early Bird) You’ll Also Get These Great Bonus Gifts…For FREE!
Bonus Gift #1 – One FREE ad critique certificate from Marti Amos. Have you got a piece of advertising to send out but you’re unsure whether it’s going to work? Wonder no longer! This certificate entitles you to one FREE ad critique. You simply send in your advertising piece and Marti will sit down for an hour and pick the bones out of your advertisement and then list all the ways in which you can improve its effectiveness (valued at $497)
Bonus Gift #2 – The Headline Generator Kit. Stuck for a headline? This great program takes all the effort out of creating headlines by coming up with them for you. You simply answer 4 quick questions around your product/service benefit and the headline generator will automatically create 200 ready-to-use headlines (valued at $97)
To reach true potential, all athletes rely on a coach. Not only does a coach hold you accountable, great coaches help improve your skills and detect flaws that hinder your performance. The same can be said for business. A really great Business Coach helps you leverage your current skills to improve your overall performance. The result? More wins, in the form of greater profits – for you and your business. How would your company benefit from a Business Coach? Spend an hour with an ActionCOACH and find out.
You’ll develop strategies to work “on” and not “in” your business – giving you more TIME to spend on your family – or other business.
You’ll transform your TEAM and attract great new employees to your company.
You’ll work on achieving your MONEY goals faster and in higher numbers than you ever thought possible.
You’ll create synergy in each department of your operation to leverage your overall RESULTS.
Discover the proven methods thousands of business owners have already used in their companies from the World’s # 1 Business Coaching Firm.
You and your business are eligible to receive a complimentary coaching session valued at $375.00 from the world’s # 1 business coaching firm – ActionCOACH. All you have to do is complete the Business Health Check.
Additionally, if you refer a friend, you may be eligible for a month of free coaching. (*Conditions Apply). Whether you are looking for ways to grow the profit in your company or methods to attract high performing team members – we can help! Whatever your goals are – ActionCOACH can help. We have helped more than 100,000 business owners just like you throughout the world.
This is your chance to get help from the leader in business coaching for FREE!
Offer Valid from 1st August 2009 to 31st December 2009- Conditions apply.
CLICK HERE to get your FREE Business Coaching Session.
If you want a recession proof business to Leverage your current business, your skills, experience, contacts and capital, then you need to learn about becoming an ActionCOACH Firm Owner.
ARE YOU?
– A Goal Oriented Decision Maker?
– An experienced buiness owner or entrepreneur?
– Passionate about business and dedicated to excellence?
– Committed to helping others succeed?
– Financially sound with more than $1M net worth?
CALL NOW to find out more and apply for these limited positions with ActionCOACH New Zealand. 0800 369888 or email us: [email protected]
With an ActionCOACH Firm Franchise you will build a professional services asset in a selected New Zealand region while coaching and training business owners to higher profits and success…
CALL today and ask us about our FREE Book Offer- The Business Coach-by Brad Sugars (Offer Valid from 1st July 2009 to 31st August 2009)
ActionCOACH Business Coaching is the World’s No.1 Business Coaching Firm.
Discover the benefits of having a business coach/ business mentor in you business by calling 0800 228 466 today!
Every champion athlete has a coach…Do You?
Call us now at 0800 228 466 for a FREE, No Obligation Business Health Check or complete the Health Check on our website- www.actioncoachbusinesscoaching.co.nz
ActionCOACH Business Coaching New Zealand is the biggest and the World’s No.1 Business Coaching Firm.
Do you know someone who can be a GREAT Business Coach- refer them to us and get yourself a FREE Book
by Brad Sugars valued at $34.95
Call us now to get your FREE copy of “Cash, Customers and Ads that Sell”
My experience stems from buying and selling franchises. I believe in franchising as a wealth creation tool but be sure you don’t become a victim.
If you want to build an international franchise or are simply looking at acquiring a franchise to increase your wealth – always look if you can tick the following check boxes.
My 7 learnings as a successful franchisee (and in order of merit):
Buy the top franchise model in the industry i.e. if Pizza franchise – buy top franchise in the country (the criteria being, 3 -5 years of being number one)
If passionate founders are present – big YES
Strict code of conduct and high operational standards – is there consistency in customer experience throughout the group?
Are franchisees considered as customers? Or is the franchisor looking at a franchisee as a glorified employee – don’t be shy – ask the franchisees.
Are more than the 20% making money (real good money) – otherwise it’s an average franchise – Be very sure you have the capability of being a superstar! Happy customers and profitable franchisees –these are signs indicating the franchisor has his finger on the pulse! Unhappy franchisees and clients is a definite red signal.
Buy in before the big growth is realized – i.e. see the potential for the group and buy in before everyone wants in. No different from the stock market…
Is the franchisor operationally focused or customer-centric? If operationally focused – GET OUT!
Build or buy a franchise with the above in mind and rest assured -you will have a winner!
How cafe owners made spare time for themselves – and more money …
Wendy’s Story
Our business is Cafe Istanbul. It’s a Turkish restaurant in Wellington City, New Zealand. It’s a family-owned business that we’ve run for 11 years now. I look after the front of house, manage the staff and see to sales.
Over the last 6-months to a year, we’ve noticed a big growth in the upper end of Cuba St, where we are situated. There’s a lot more people, a lot more foot traffic, and many bars and cafes are being developed in the street.
There are also a lot of inner city apartments in our area now.
While many of our customers are students, we also cater for those between the ages of 25 and 45; we have quite a few 40th birthday parties here. We also get 21sts and even 60th and 70th birthday parties, so our customer base is quite vast.
Our cafe is very well known. Everyone in the area knows who we are and where we are. Those who haven’t been to us before will always ring up to find out. We have a lot of regular customers.
We obviously want to pitch to the people with the most money, so we’re thinking of aiming at city dwellers, the apartment people, in the next marketing campaign.
These tend to be aged 25 to 35 or 40, have a good disposable income and probably no children or dependants. They have that extra money to spend on going out.
We’re definitely considering opening up for lunch. We have done that once before and there just wasn’t enough foot traffic. But we’ve noticed in recent times that on a Thursday, Friday and Saturday (and even Sunday) there are a lot of people about and they’re all looking for somewhere to have lunch.
We faced several challenges before we met ActionCOACH, particularly regarding staffing in the kitchen (we used to import chefs from Turkey), team building with our front of house team and getting the right people.
Other challenges included putting systems in place that, perhaps, we hadn’t thought of before.
Finding the right staff had always been a big problem … we’d advertise and basically end up just having to take the first available person rather than the right person.
ActionCOACH has given me some really good information and guidelines on how to choose the right person rather than be hasty and choose the wrong person, because when running a restaurant, you need people; people on the floor and not just people who are available to work.
In the past, we were basically happy with what we made from the business. Even though we could probably have made a lot more, we didn’t try.
With putting different systems in place, like managing our booking times and getting more ‘bums on seats’, we’ve been able to increase the number of people we serve, and of course, the number of dollars we take.
So there’s definitely been a really good increase since we’ve started working with ActionCOACH.
Call us today to book a FREE Business Consultationwith the nearest ActionCOACH Business Coach in your area. Call FREE- 0800 228 466
How many times have you played the “Whatever Happened to …” game. Wondering why a certain customer who used to buy what you have to sell doesn’t buy anymore?
Is there a reason? Or group of reasons? Has anyone ever done a study on this?
Though the years, I’ve accumulated a group of reports from different sources ranging from different sources ranging from U.S News & World Report, the Harvard Business Review, and several trade magazines to half a dozen motivational and “secrets of successful selling” articles. But (and here’s the amazing fact) they all have the same statistics.
Now whether this is one person copying what someone else has written or said or simply perpetuating a myth I’m not sure.
What we are sure of is that the statistics make sense because they worked in our business (and seeing them gave us a reason to develop a new customer-oriented marketing plan) and in other businesses as well.
Here are the numbers as repeated in books, columns, and from the mouths of let-me-tell-you-how-to-succeed speakers:
Why Customers Leave …
·14% leave because their complaints were not solved
·9% leave because of the competition
·9% leave because they moved someplace else
·68% leave for … no special reason or what we call perceived indifference …
In other words: Seven out of ten customers who used to buy from you left for … no special reason … I don’t believe that … I think there was a reason … Or a series of reasons:
I think they left because you never told them you cared…
I think they left because you never told them they were important
I think they left because you never said “Thank you” and “Please come back and shop with us again …”
Many times I have found that owners and operators are so busy minding the business they forget to mind the Customers, and in the immortal words of super salesman “Red” Motley, “Nothing happens until a sale is made”…
How many times have you walked in to the store and found no one to give you any help or assistance?
I heard the story of writer Ken Erdman tells of the time he and his wife were shopping in a Philadelphia department store … His wife found an item and brought it to the counter – but no one was there. And no one to be seen … And so Ken simply stood in the middle of the room and yelled at the top of his voice “Help! Help!” Suddenly security people appeared from everywhere demanding to know the problem…
“There’s no problem,” said Ken. “We just want someone to help us.”
The Japanese handle that by having People stationed on either side of the door when you walk into their shops … They bow and say O-kyaka-san, which roughly translated means, “You are a visitor to my home.”
Do I feel that way when I walk into your business? Is one cashier talking to another … Or a friend on the phone … Or busy fixing stock … Or … are they so busy minding the business, they forgot to mind the customer …
A retailer friend proudly showed us his new computers … He could tell us how many pairs of pink socks were sold on any given day at any given hour … His carry-home briefcase was filled with voluminous printout sheets that he read with the same interest and the newest novel by John Grisham … He would pencil in notes on the margin, make references for future buying patterns, and the store as an office away from his office at home …
His once-successful business went bankrupt …
He was so busy minding the business, he forgot to mind the Customer …
Now nothing is wrong with cleaning stock, taking inventory, and buying computers … It is to be practiced devoutly, to be admired, and encouraged. But not at the expense of the Customer … Businesses often tend to build fences to hide behind …
We did a series of seminars for banks at annual state meetings across the country. We asked each of them, “How many made more than ten officer calls last month?” (“Officer calls” mean the bank officers had to leave the bank and personally make a call on a Customer and potential Customers throughout the community.) Few raised their hand. Yes, it was written down for them to do … Yes, they knew it was important … But there were papers to read and sign and employees to watch and criticize and . . . well, there just wasn’t enough time …
We remind them to “take the time,” or the competing bank would be out asking a simple question to the Customer: “When was the last time you saw your banker?”
They were so busy minding the business, they forgot to mind the Customer …
And what of the phone call to a business questioning a bill … And the answer, “Sorry, our computer handles that.”
Really? What’s his (or her) name? Can I talk to him? If the computer is going to take care of the business, does that mean it takes care of the customer as well? Shall we set up your business like a vending machine cafeteria? Customers come in, look for the selection they want, dial their credit card number alongside the tiny window opening, and click . . . it opens for them to take what they want …
And those of you that rave about the tremendous success of home shopping on TV, consider this fact: The total sales (while impressive) make up less than 3 percent of the total retail in the United States …
·People are lonely … They want someone to talk to …
·People are critical … They want to kick the tires and touch the fabric …
·People are social … They want to “get out of the house” and go somewhere . . . the local mall or business is fine …
And so the next time the desk piles up with figures to beat and merchandise to buy and salespeople to hire, make sure it does not take up the greater part of your day … That belongs to the Customer outside your door roaming around looking for help in buying an item …
Take care of your Customer. If you do, you will have a business to take care of …
***article from bradsugars.com***
Do you have what it takes to become a Business Coach?
Do you post to message boards, e-mail discussion
lists, classified ads sites, FFA sites or newsgroups?
People will usually read the subject line before they
read your ad or message, so it’s important they get
noticed. Below are ten simple, but powerful tips to
get your ads or messages noticed.
1. Use extra white space creatively in your subject
line. You can add extra blank spaces between your
words or letters.
2. Combine capital letters with lower case letters.
Use all capital letters in every other word or use a
capital letter between every other lower case letter.
3. Add text symbols in your subject line. You could
use them between words and letters. Start and end
your subject with a text symbol. ( *, $, >,{,] )
4. Begin your subject line with the word “STOP!”.
People have been trained their whole life to stop
what they are doing when they see that word.
5. Ask people a question in your subject line. We
all went to school and were repetitively branded to
answer questions.
6. Use the word “FREE” in your subject line. Your
offer should be attractive to your target audience.
It could be free information, software, trials, etc.
7. Begin your subject line with an “online smile :)”.
People use smiles offline to gain people’s attention
and to win their trust, why not use them online too.
8. Don’t use unbelievable claims in your subject line.
People have or know some who has been ripped
off and trained themselves to ignore those claims.
9. Don’t use all capital letters in your subject line.
It is hard to read, looks unprofessional, and on the
internet it’s considered a symbol for shouting.
10.Test different subject lines to see which ones
draws the most traffic to your web site. Also, read
the FAQ before posting a message or ad anywhere.
**10 Ways Articles from PlugInProfit**
______________________________________________
Russel Clark of Renovations, shares how Marti Amos from ActionCOACH has helped him systemize his business and take it to the next level .
1. You’ve got to qualify the decision makers quickly and simply… I’m sure you’ve had the experience of running through your whole sales pitch only to hear, “I’ll have to ask my partner about this…”
Put a system in place to make sure you’re only ever selling to decision makers… and most importantly STOP wasting your time… it’s valuable.
2. Learn how to contact those so called ‘hard to reach’ decision makers… They’re only hard to reach because you haven’t found a way in yet… Of course, timing has a lot to do with it but your marketing is your foot in the door, and it’s then, that your sales skills are put to the test…
Strategically the fastest way to contact a ‘hard to reach’ decision maker is to send them a marketing piece about yourself and your business that has a little yellow post-it note attached with this message, “Thought you should read this… CK.” By the time they’ve thought about who sent it to them they’ve read your letter.
Or, send them a letter that promises you’ll give them a call, and then when you speak with their secretary you can say that you promised to call them personally…
Speak with the right person, find out why they buy, and help them do it NOW…
3. How to create literally hundreds or new and qualified leads each and every month … Stop wasting your time working hard and chasing blind leads and get your marketing working for you and have your leads call you. That way you’re only dealing with people who ‘want’ to work with you … I know in our franchise this is vital …
4. Price is Never a Concern… Unless YOU believe it is first… The only sales people I’ve ever met who get heaps of price concerns are the ones who focus on it themselves… Get over it; make your customers focus on value and service instead…
Ask your prospects questions that focus on service, value and their needs, never price…
5. Ask more questions… The key to selling is having your customers sold before you ask them to buy. And, the best way to do that is to have them sell themselves by answering your questions…
6. Listen and give positive strokes… After every question listen well, don’t jump in and make your point, just stay quiet, nod your head and agree, then ask another question…
Put bluntly, you don’t have to make your point every few minutes, just let them speak for a half hour or so and then bring everything they’ve said together to make your sales argument… Remember, it’s things they’ve said that makes your sales pitch to them…
7. Never ask for the sale… Assume that they want to buy and just confirm details of the sale, like their address, the color, etc. Too often people just forget to assume the sale, our franchise is built on the fact that people want to buy …
“From our 2008 Yellow Pages ad we managed to book 27 jobs which generated $13,139. We tested four different headlines for our 2009 ad and also changed the wording to make it more benefit oriented and customer focused. 
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My experience stems from buying and selling 
