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The Top 3 Reasons Why Business Coaching is the Best Business for Experienced Executives in New Zealand…

1. The Lifestyle of your choice…

In a job, you have to turn up at 9 (usually earlier) and can only leave at 5 (or later). In your own business, you set the schedule. Successful business coaches can arrange their work to suit them. You can work 3 days a week and take holidays when you want. It’s all up to you…

2. The rewards are yours to keep…

In a job, you usually get paid a fixed amount every year no matter how well you do. In a business it’s different, you get paid exactly what you deserve, because you earnt it…

3. The freedom of being an entrepreneur…

In a job, you have to fit your life around your work. Being a business owner is very different. You choose everything. Your Clients, your office and you hours are up to you. You are in control…

Click Here to know more or to discover if you have what it takes to become a Business Coach

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ActionCOACH Business Coaching New Zealand

The World’s No.1 Business Coaching Firm

Call us FREE Today for a Complimentary Business Coaching Session- 0800 228 466

or Click Here

Create YOUR Roadmap to

Success!

Your Personal Invitation

from ActionCOACH.

Success is different for all of us… how we measure it, the strategies and actions we have to take to achieve it; it’s all different. Often we have a GREAT PLAN, but we never quite get to complete it. Usually when that happens, we revisit the PLAN when in fact we should be revisiting the barriers that prevented us from taking the actions we should have to successfully EXECUTE the plan.

The team from ActionCOACH invite you to join them on 19 September, 2009 to create your own personal 90 Day Plan:

• See where your untapped potential is for you AND your business: Set your goals for the next 90 Days and identify the strategies you are going to put into place to achieve them.

• Learn where you should focus your resources to get the greatest results for your business AND your personal life.

ActionCOACH is pleased to invite you to this workshop, designed to help you and your business grow

Special guest on this great day is Jason Barrell. Jason played rugby in the NPC and Super 12 before a freak accident on the field resulted in a broken neck and 6 months in traction. When recovered, he joined the Police Force but a brain tumour was discovered, which lead to 9 hours of surgery and required him to re-learn everything, from walking to feeding himself. This inspiring speaker will tell you a story that is unforgettable and a story that will get you focused on what you need to do in your life and business to get the best out of it!

Remember to register early for this unique 90 Day Planning Workshop.

Fill in the registration form NOW and fax it back to us on (04) 566 1053, or call the registration team on (04) 566 1043 before Friday the 11th of September 2009.

Please note that seats are strictly limited!

90 Day Planning, 16th September 2009, West Plaza Hotel, Wakefield St. Wellington 8:30am to 3:00pm

Download your registration form now- Click Here!

or Click here to register online

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Click here for a FREE Business Health Check- Get your Free Report now!

How cafe owners made spare time for themselves – and more money …

Wendy’s Story
Our business is Cafe Istanbul. It’s a Turkish restaurant in Wellington City, New Zealand. It’s a family-owned business that we’ve run for 11 years now. I look after the front of house, manage the staff and see to sales.

Over the last 6-months to a year, we’ve noticed a big growth in the upper end of Cuba St, where we are situated. There’s a lot more people, a lot more foot traffic, and many bars and cafes are being developed in the street.

There are also a lot of inner city apartments in our area now.

While many of our customers are students, we also cater for those between the ages of 25 and 45; we have quite a few 40th birthday parties here. We also get 21sts and even 60th and 70th birthday parties, so our customer base is quite vast.

Our cafe is very well known. Everyone in the area knows who we are and where we are. Those who haven’t been to us before will always ring up to find out. We have a lot of regular customers.

We obviously want to pitch to the people with the most money, so we’re thinking of aiming at city dwellers, the apartment people, in the next marketing campaign.

These tend to be aged 25 to 35 or 40, have a good disposable income and probably no children or dependants. They have that extra money to spend on going out.

We’re definitely considering opening up for lunch. We have done that once before and there just wasn’t enough foot traffic. But we’ve noticed in recent times that on a Thursday, Friday and Saturday (and even Sunday) there are a lot of people about and they’re all looking for somewhere to have lunch.

We faced several challenges before we met ActionCOACH, particularly regarding staffing in the kitchen (we used to import chefs from Turkey), team building with our front of house team and getting the right people.

Other challenges included putting systems in place that, perhaps, we hadn’t thought of before.

Finding the right staff had always been a big problem … we’d advertise and basically end up just having to take the first available person rather than the right person.

ActionCOACH has given me some really good information and guidelines on how to choose the right person rather than be hasty and choose the wrong person, because when running a restaurant, you need people; people on the floor and not just people who are available to work.

In the past, we were basically happy with what we made from the business. Even though we could probably have made a lot more, we didn’t try.

With putting different systems in place, like managing our booking times and getting more ‘bums on seats’, we’ve been able to increase the number of people we serve, and of course, the number of dollars we take.

So there’s definitely been a really good increase since we’ve started working with ActionCOACH.

Call us today to book a FREE Business Consultation with the nearest ActionCOACH Business Coach in your area. Call FREE- 0800 228 466

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How many times have you played the “Whatever Happened to …” game.  Wondering why a certain customer who used to buy what you have to sell doesn’t buy anymore?

Is there a reason?  Or group of reasons?  Has anyone ever done a study on this?

Though the years, I’ve accumulated a group of reports from different sources ranging from different sources ranging from U.S News & World Report, the Harvard Business Review, and several trade magazines to half a dozen motivational and “secrets of successful selling” articles.  But (and here’s the amazing fact) they all have the same statistics.

Now whether this is one person copying what someone else has written or said or simply perpetuating a myth I’m not sure.

What we are sure of is that the statistics make sense because they worked in our business (and seeing them gave us a reason to develop a new customer-oriented marketing plan) and in other businesses as well.

Here are the numbers as repeated in books, columns, and from the mouths of let-me-tell-you-how-to-succeed speakers:

Why Customers Leave …

·         14% leave because their complaints were not solved

·         9% leave because of the competition

·         9% leave because they moved someplace else

·         68% leave for … no special reason or what we call perceived indifference …

In other words:  Seven out of ten customers who used to buy from you left for … no special reason … I don’t believe that …  I think there was a reason …  Or a series of reasons:

       I think they left because you never told them you cared…

       I think they left because you never told them they were important

       I think they left because you never said “Thank you” and “Please come back and shop with us again …”

Many times I have found that owners and operators are so busy minding the business they forget to mind the Customers, and in the immortal words of super salesman “Red” Motley, “Nothing happens until a sale is made”…

How many times have you walked in to the store and found no one to give you any help or assistance?

I heard the story of writer Ken Erdman tells of the time he and his wife were shopping in a Philadelphia department store …  His wife found an item and brought it to the counter – but no one was there.  And no one to be seen …  And so Ken simply stood in the middle of the room and yelled at the top of his voice “Help! Help!” Suddenly security people appeared from everywhere demanding to know the problem…

“There’s no problem,” said Ken.  “We just want someone to help us.” 

The Japanese handle that by having People stationed on either side of the door when you walk into their shops …  They bow and say O-kyaka-san, which roughly translated means, “You are a visitor to my home.”

Do I feel that way when I walk into your business?  Is one cashier talking to another …  Or a friend on the phone …  Or busy fixing stock … Or … are they so busy minding the business, they forgot to mind the customer …

A retailer friend proudly showed us his new computers …  He could tell us how many pairs of pink socks were sold on any given day at any given hour …   His carry-home briefcase was filled with voluminous printout sheets that he read with the same interest and the newest novel by John Grisham …  He would pencil in notes on the margin, make references for future buying patterns, and the store as an office away from his office at home …

His once-successful business went bankrupt …

He was so busy minding the business, he forgot to mind the Customer …

Now nothing is wrong with cleaning stock, taking inventory, and buying computers …  It is to be practiced devoutly, to be admired, and encouraged.  But not at the expense of the Customer …  Businesses often tend to build fences to hide behind …

We did a series of seminars for banks at annual state meetings across the country.  We asked each of them, “How many made more than ten officer calls last month?” (“Officer calls” mean  the bank officers had to leave the bank and personally make a call on a Customer and potential Customers throughout the community.)  Few raised their hand.  Yes, it was written down for them to do …  Yes, they knew it was important …  But there were papers to read and sign and employees to watch and criticize and . . . well, there just wasn’t enough time …

We remind them to “take the time,” or the competing bank would be out asking a simple question to the Customer: “When was the last time you saw your banker?”

They were so busy minding the business, they forgot to mind the Customer …

And what of the phone call to a business questioning a bill … And the answer, “Sorry, our computer handles that.”

Really?  What’s his (or her) name?  Can I talk to him?  If the computer is going to take care of the business, does that mean it takes care of the customer as well?  Shall we set up your business like a vending machine cafeteria?  Customers come in, look for the selection they want, dial their credit card number alongside  the tiny window opening, and click . . . it opens for them to take what they want …

And those of you that rave about the tremendous success of home shopping on TV, consider this fact:  The total sales (while impressive) make up less than 3 percent of the total retail in the United States …

·         People are lonely … They want someone to talk to …

·         People are critical …  They want to kick the tires and touch the fabric …

·         People are social … They want to “get out of the house” and go somewhere . . . the local mall or business is fine …

And so the next time the desk piles up with figures to beat and merchandise to buy and salespeople to hire, make sure it does not take up the greater part of your day …  That belongs to the Customer outside your door roaming around looking for help in buying an item …

Take care of your Customer.  If you do, you will have a business to take care of …

***article from bradsugars.com***

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