The Top 3 Reasons Why Business Coaching is the Best Business for Experienced Executives in New Zealand…
1. The Lifestyle of your choice…
In a job, you have to turn up at 9 (usually earlier) and can only leave at 5 (or later). In your own business, you set the schedule. Successful business coaches can arrange their work to suit them. You can work 3 days a week and take holidays when you want. It’s all up to you…
2. The rewards are yours to keep…
In a job, you usually get paid a fixed amount every year no matter how well you do. In a business it’s different, you get paid exactly what you deserve, because you earnt it…
3. The freedom of being an entrepreneur…
In a job, you have to fit your life around your work. Being a business owner is very different. You choose everything. Your Clients, your office and you hours are up to you. You are in control…
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ActionCOACH Business Coaching New Zealand
The World’s No.1 Business Coaching Firm
Call us FREE Today for a Complimentary Business Coaching Session- 0800 228 466
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Are you participating in an EXPO? Here are some important and vital tips to make the most of your investment…it’s a heafty activity any way so learn this up…
25 Expo Do’s and Don’ts
1. Don’t:
Pass up the chance to visit other industry events before you exhibit for the first time. Make note of what exhibitors worked for you and what turned you off. What did you find to be effective? Can you incorporate those items into your own exhibit?
2. Do:
Make a list of goals and objectives for the show. This list should be very specific. Do you want to generate $X in new sales, start a certain number of new business relationships, or spread the word about a new service offering you’re introducing to the market?
3. Don’t:
Get sidetracked by what everyone else is doing – or by what people tell you ‘have’ to do at a tradeshow. You’re at the show to reinforce your expert identity and achieve your goals and objectives. Anything else is off-target.
5. Do:
Be open to creative and new ways of presenting your services. Tradeshow attendees see hundreds of exhibits in the course of one day. You need to be unique and engaging for your display to be memorable.
6. Don’t:
Be afraid to be enthusiastic about your services. If you’re genuinely jazzed up about what you do, attendees will sense that. Enthusiasm is contagious — and more importantly, it sells!
7. Do:
Learn the 80/20 rule and take it to heart. The best exhibitors are those who listen 80% of the time and talk 20%. Focusing on attendees’ wants and needs is a surefire route to success.
8. Don’t:
“Throw Up” on attendees. This very common practice occurs when nervous exhibitors can’t stop talking, and keep up a constant barrage of facts, figures, and sales spiel. Attendees are quickly turned off by this, and your chance to form a profitable new business relationship walks away.
9. Do:
Remember you’re on display. What you’re selling at a tradeshow is, primarily, first impressions. Be professional, well-dressed, and mannerly at all times. You never know who’s watching.
10. Don’t:
Eat, drink, or chat on your cell phone on the show floor. When you need refreshment or a break, leave your exhibit booth. Remember, the eyes of the public are on you at all times, so you’ll want to conduct yourself well.
11. Do:
Be realistic. Tradeshows are long events. You’re on the floor for anywhere from ten to twelve hours at a go, often several days in a row. This is a lot for any one person to do on their own, and most Nichepreneuers are solo operations. Ask for help. Recruit friends to work the show with you. If nothing else, they can spell you while you grab a quick bite to eat.
12. Don’t:
Forget! If you have friends help you at the tradeshow, it behooves you to provide them with some training. Make sure they understand what your services are, how you’re different from your peers, and what the marketing message is. Also, have a plan in place to cover what they should do when they run into a question they don’t know the answer to.
13. Do:
Ask qualifying questions. You want to know who you’re talking to, who they work for, and in what capacity. This will help you determine if the attendee is a prospective customer or not.
14. Don’t:
Be afraid to encourage people to move along if they’re not interested in your services. Some of the people who attend tradeshows are ‘tire-kickers’ — they like to discuss everything, but buy nothing. You don’t want to waste your time with them.
15. Do:
Take notes. Take time before the show to create a lead-card system, in which you’ll record pertinent information to facilitate post-show follow-up.
16. Don’t:
Depend on your memory — no matter how good you are, a few words scrawled on the back of a business card won’t be enough after the show’s over and you’ve met with literally hundreds of people.
17. Do:
Be polite and nice to everyone. The junior executive today can be a senior executive tomorrow.
18. Don’t:
Forget to read the Exhibitor’s Service manual. This is the thick packet of materials you received when you registered for the show. Inside, you’ll find everything you need to know about exhibiting at that particular show — and discover important deadlines for ordering services. Don’t miss those deadlines or you’ll pay more for everything!
19. Do:
Reach out to the media. Have a press kit available in the media room. Be open to interviews — reporters and freelancers often walk the floor looking for stories. If you have something truly newsworthy to announce, schedule a press conference at the show.
20. Don’t:
Forget to advertise your tradeshow participation. Make sure your target audience knows they can see you at the show, where you’ll be, and what they can expect when they visit you.
21. Do:
Follow Up! The most important part of any tradeshow takes place after you leave the building. You see that big pile of leads you’ve gathered? Send them all thank you notes for coming to see you — and follow up with them the most promising prospects quickly. You’ll be glad you did.
ActionCOACH Business Coaching at the Bizzone Expo
22. Don’t:
Hesitate to include hands-on, interactive demonstrations into your exhibit whenever possible. People love to participate. They love to try new things. Most of all, they love to have fun. If you can integrate fun into your exhibit, you’ll have more attendees than you know what to do with.
23. Do:
Use giveaway items that enhance your expert identity. You want items that your attendees will use regularly and reinforce their impression of you as the expert.
24. Don’t:
Get caught up in trendy giveaway items pushed by promotional salespeople. You want to stand out from the crowd, not merge with it.
25. Do:
Give your tradeshow participation a fair chance to work. Results may not be immediate. Rome wasn’t built in a day. But the business relationships you start at tradeshows today can steadily blossom into profitable partnerships tomorrow.
….Do you want more information…tips, systems, strategies….
… at ActionCOACH Business Coaching New Zealand, we will help you develop systems like this…practical and easy to implement to get the results that will directly affect the turn-over of your business.
Give us a call now and book yourself and your business a COMPLIMENTARY COACHING SESSION…yours for FREE TODAY! (valued at $375.00)
My experience stems from buying and selling franchises. I believe in franchising as a wealth creation tool but be sure you don’t become a victim.
If you want to build an international franchise or are simply looking at acquiring a franchise to increase your wealth – always look if you can tick the following check boxes.
My 7 learnings as a successful franchisee (and in order of merit):
- Buy the top franchise model in the industry i.e. if Pizza franchise – buy top franchise in the country (the criteria being, 3 -5 years of being number one)
- If passionate founders are present – big YES
- Strict code of conduct and high operational standards – is there consistency in customer experience throughout the group?
- Are franchisees considered as customers? Or is the franchisor looking at a franchisee as a glorified employee – don’t be shy – ask the franchisees.
- Are more than the 20% making money (real good money) – otherwise it’s an average franchise – Be very sure you have the capability of being a superstar! Happy customers and profitable franchisees –these are signs indicating the franchisor has his finger on the pulse! Unhappy franchisees and clients is a definite red signal.
- Buy in before the big growth is realized – i.e. see the potential for the group and buy in before everyone wants in. No different from the stock market…
- Is the franchisor operationally focused or customer-centric? If operationally focused – GET OUT!
Build or buy a franchise with the above in mind and rest assured -you will have a winner!
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DO YOU HAVE WHAT IT TAKES TO BECOME A BUSINESS COACH?
FIND OUT NOW- CLICK HERE
CALL us today and ask about our FREE BOOK OFFER- 0800 228 466 Call FREE in NZ
How cafe owners made spare time for themselves – and more money …
Wendy’s Story
Our business is Cafe Istanbul. It’s a Turkish restaurant in Wellington City, New Zealand. It’s a family-owned business that we’ve run for 11 years now. I look after the front of house, manage the staff and see to sales.
Over the last 6-months to a year, we’ve noticed a big growth in the upper end of Cuba St, where we are situated. There’s a lot more people, a lot more foot traffic, and many bars and cafes are being developed in the street.
There are also a lot of inner city apartments in our area now.
While many of our customers are students, we also cater for those between the ages of 25 and 45; we have quite a few 40th birthday parties here. We also get 21sts and even 60th and 70th birthday parties, so our customer base is quite vast.
Our cafe is very well known. Everyone in the area knows who we are and where we are. Those who haven’t been to us before will always ring up to find out. We have a lot of regular customers.
We obviously want to pitch to the people with the most money, so we’re thinking of aiming at city dwellers, the apartment people, in the next marketing campaign.
These tend to be aged 25 to 35 or 40, have a good disposable income and probably no children or dependants. They have that extra money to spend on going out.
We’re definitely considering opening up for lunch. We have done that once before and there just wasn’t enough foot traffic. But we’ve noticed in recent times that on a Thursday, Friday and Saturday (and even Sunday) there are a lot of people about and they’re all looking for somewhere to have lunch.
We faced several challenges before we met ActionCOACH, particularly regarding staffing in the kitchen (we used to import chefs from Turkey), team building with our front of house team and getting the right people.
Other challenges included putting systems in place that, perhaps, we hadn’t thought of before.
Finding the right staff had always been a big problem … we’d advertise and basically end up just having to take the first available person rather than the right person.
ActionCOACH has given me some really good information and guidelines on how to choose the right person rather than be hasty and choose the wrong person, because when running a restaurant, you need people; people on the floor and not just people who are available to work.
In the past, we were basically happy with what we made from the business. Even though we could probably have made a lot more, we didn’t try.
With putting different systems in place, like managing our booking times and getting more ‘bums on seats’, we’ve been able to increase the number of people we serve, and of course, the number of dollars we take.
So there’s definitely been a really good increase since we’ve started working with ActionCOACH.
Call us today to book a FREE Business Consultation with the nearest ActionCOACH Business Coach in your area. Call FREE- 0800 228 466
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10 Sizzling Ways To Ignite Your Profits
1. Create a memorable logo and slogan to brand
your business on the internet. When they see your
slogan or logo it will remind them of your business.
eg. ActionCOACH’s logo and slogan-
2. Multiply your marketing all over the internet by
creating free bonuses for other business’ products.
You just include your ad somewhere on the bonus.
3. Offer to buy advertising space inside electronic
products like ebooks, software, subscription sites,
etc. It will be cheaper than print insert ads.
4. Increase your sales by adjusting your product
or service to attract other target audiences. This
may mean redesigning or adding on to it.
5. Test the prices of your product or service. You
may increase the perceived value by raising your
price and a lower price may decrease your sales.
6. Use your product’s features to support all of your
benefits. Just because benefits are more important,
don’t forget to list the features.
7. Market yourself or business as an expert. Most
people have been told throughout their life to trust
and respect the authoritative figures in society.
8. Train yourself and your employees to be polite
to all your customers, even if they’re shouting Solve
their problem quickly and it may even turn into a sale.
9. Give your visitors a good impression when they
first visit your web site. Don’t make the first thing
they see at the top of your home page a banner ad.
10. Join online business associations. Most will give
you a membership graphic to put on your web site
which will give your business extra credibility.
Visit our website- www.newzealand.actioncoach.com
DO YOU HAVE WHAT IT TAKES TO BE A BUSINESS COACH?
Find out now!
