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The bulk of the plan needs to be completed in 5 to 7 minutes. All parts of the plan will be in a single sentence except point 4 which will need to be fleshed out at a later date.
Here are the questions! – (remember answer in one sentence only!)
1) The purpose of your marketing.
2) What is the competitive advantage of your business?
3) Who is your target market/audience?
4) What are the marketing strategies that you’ll use? E.g. Radio, newspaper, customer service training, PR, add on sales training, etc.
5) What’s your niche?
6) What’s your identity – who you really are?
7) Your marketing budget as a percentage of your total budget.
Source: Jay Conrad Levinson – Author of ‘The Guerrilla Marketing Revolution’.
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